I’m in Marketing
The Privacy and Electronic Communications Regulations (PECR) sit alongside the Data Protection Act. They give people specific privacy rights in relation to electronic communications.
There are specific rules on:
- marketing calls, emails, texts, and faxes
- cookies (and similar technologies)
The PECR restrict unsolicited marketing by phone, fax, email, text, or other electronic message. There are different rules for different types of communication. The rules are generally stricter for marketing to individuals than for marketing to companies.
You will often need specific consent to send unsolicited direct marketing. The best way to obtain valid consent is to ask customers to tick opt-in boxes confirming they are happy to receive marketing calls, texts or emails from you.
The GDPR introduces a new definition of consent and this will have a significant impact on direct marketing.
We can help you with:
- The differences between B2B and B2C requirements
- Ensuring your existing databases/data collection methods will comply
- What you need to check when buying in third party lists
- Checking your segmentation and targeting is compliant
- When ‘consent’ might not the right reason.
And much more…
How can I find out more?Tel: 033-0088-2256